Movember
THE MO IS CALLING
Uniting men for a good cause under the cult of the moustache.
Each year in November, passing a fellow moustachioed man in the street feels akin to giving them a secret handshake. Like you’re part of a club.
But with the rise of the manosphere, men’s health was in crisis. And so in their 20th year of urging men to grow moustaches in November to raise funds and awareness of men’s mental illness, prostate and testicular cancers, Movember needed a bold new creative direction.
Enter the Order of Mo. The world’s least secret, most inclusive secret society — providing mateship, a true sense of belonging, and a purpose: to stop men dying too young.
Borrowing from the visual worlds of cults and secret societies with their tongue firmly planted in their cheek, Movember’s mighty moustache brandmark became a symbol of camaraderie and hope.
'The Mo Is Calling' was launched across the UK, US, Canada, Ireland, Australia and NZ, inspiring a new wave of participation in their annual month-long fundraising spectacular.
Silver AWARD Awards, Best Use of Sound & Music
Finalist AWARD Awards, Craft – VFX
Campaign Brief The Work, Film, TV and Cinema
Campaign Brief The Work, OOH
Campaign Brief The Work, Film/TV Craft – VFX
Campaign Brief The Work, Film/TV Craft – Music
Campaign Brief The Work, Film/TV Craft – Sound
Best TVC of the Week, BestAdsOnTV
Best Outdoor of the Week, BestAdsOnTV
Campaign of the Week, Little Black Book