Keystart
HOW LOW?
Making home loans stupid simple.
People didn’t know what Keystart did.
Keystart’s loan offering was being lost in the complexity of home ownership. So, we set out to make their simple proposition impossible to forget, in a series of memorably bizarre chats at a workplace water cooler, featuring limbo, lizard people, and a mysterious Catholic nun.
The video ads were all served in this above order, so audiences could see the news about Keystart spread around the office from one character to another.
I’m not sure anyone noticed this detail except for me.
Silver PADC Skulls, Film Campaign
Bronze PADC Skulls, Radio ‘Lizards’
Finalist Campaign Brief Awards TVC Campaign of the Year
Campaign Brief The Work 2021, TVC Craft – Copywriting