OUR WATCH – COMFORT ZONE
A barrage of misogyny has made its way from the depths of the internet and onto the playground. It’s never been more important for teens to know what a healthy relationship looks like.
So, partnering with Our Watch, Australia’s leader in primary prevention of violence against women (via their youth brand, The Line), we created a game to get teens talking about boundaries, consent and respect.
The evidence-based campaign was backed by an online version of the game, a playable TikTok filter, and a social content series where prominent young Aussies sat down to play Comfort Zone and had authentic conversations about their boundaries and relationships.