BERGER – THE PAINTER’S SECRET
For over 100 years, Berger has been the painter’s secret.
The integrated campaign builds on Berger’s well-respected past to craft a contemporary brand that artfully and authentically portrays the unique experiences professional painters.
By demonstrating Berger’s intimate knowledge of the ins and outs of their profession, the brand is positioned as the paint of choice for trade painters. Berger is the paint for painters in the know.
The black and white visuals, knowing narrator, and the sound’s quiet, considered simplicity create a visually and tonally distinct campaign designed for cut-through.
Radio
Bronze Effie
Business-to-Business Marketing
Campaign Brief The Work, Radio Campaign
Campaign Brief The Work, Radio Single ‘Tape’
Campaign Brief The Work, OOH
